Understanding SEO

SEO (besides my last name) stands for "Search Engine Optimization". We will continue to discuss this as we build BLOGs and ePortfolios. Research and read about it. Why is it important? How could you use this as a leader/manager?

SEO this is a tool to show you the keywords or tags on a particular web page.

Google Rankings

Googlerankings.com was developed by Graphite-Works, Budapest, Hungary a European web design team, solely to retreive the location of websites on Google's search result page. Googlerankings.com is in no way affiliated, sponsored or in any way the property of or responsibility of Google.com. It is however a tool that uses the Google Web API to find domain names within the list Google.com shows for a given search, thus is powered by Google. Our service operates by the courtesy of Google Inc., and has been given permission to run by their legal department.

F.A.Q.
Q.: How to get better ranking on Google.com?*....more

Google - details at the beginning....

As I was searching the web for a good quick read for you - I found a paper written by Sergey Brin (left) and Larry Page (right) who are the 2 founders of Google while they were still in school at Stanford. It'a a good overview of the original concepts. As you review - pay special attention to crawling and page rank which is what makes Google so effective.

ABSTRACT
In this paper, we present Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems. The prototype with a full text and hyperlink database of at least 24 million pages is available at http://google.stanford.edu/

To engineer a search engine is a challenging task. Search engines index tens to hundreds of millions of web pages involving a comparable number of distinct terms. They answer tens of millions of queries every day. Despite the importance of large-scale search engines on the web, very little academic research has been done on them. Furthermore, due to rapid advance in technology and web proliferation, creating a web search engine today is very different from three years ago. This paper provides an in-depth description of our large-scale web search engine -- the first such detailed public description we know of to date.



Apart from the problems of scaling traditional search techniques to data of this magnitude, there are new technical challenges involved with using the additional information present in hypertext to produce better search results. This paper addresses this question of how to build a practical large-scale system which can exploit the additional information present in hypertext. Also we look at the problem of how to effectively deal with uncontrolled hypertext collections where anyone can publish anything they want.

Keywords: World Wide Web, Search Engines, Information Retrieval, PageRank, Google

http://infolab.stanford.edu/~backrub/google.html

About Google

There is an event in RI on July 10 that we can discuss attending as a class. It's information about Google and how to appear in it's top ranking. How to manage your web presence (BLOG) so as to be found on the web. We have a special cost of $25 per student if we can get enough transportation to get there. We would need to meet at CC @ 1000 Mass Ave by 5:00 pm. I have room in my car for 4, who has a car and room for how many. Let's see if this will work.

For information go to:
http://www.semne.org/meetings/getting-into-google/