John Harper from The Harper Team, a real estate group from CA in the Bay area has been so helpful in sharing more about BLOGs and specifically his experience with WordPress. WordPress allows for document linking as well as BLOGGING. A good tool to explore next semester for piloting ePortfolios.
John is very knowledgeable about Search Engine Optimization and writing BLOG posts that drive traffic to your site. A great skill to have in your toolbox as a manager.
John will be coming to Boston to share his expertise at Cambridge College for our class sometime in the next 6 months.
I will be posting many links that John’s shared as well as assigning reading from a couple of books he’s recommended (linked to Amazon).
The New Influencers: A Marketing Guide to the New Social Media by Paul Gillin and
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
We will be taking this to a new level this coming semester.
